Thus, it can help thoroughly analyze every interaction consumers make with the selling party. The stages of a B2C customer journey are: discover, investigate, join, contribute, receive, and use. These guiding principles are the fundamental points that should be considered while solving any issue or creating a map. Above this matrix diagram, there are three rectangular boxes to mention the guiding principles. The slide is a 6×6 matrix diagram representing the stages of the customer journey in columns and the activities in rows. It carries editable sections that are easy to modify according to the presented data. This customer journey map template is a one-pager solution to preparing an easy-to-understand journey map. However, professionals can also create a journey map to rectify the reported or detected issues. The B2C customer journey map is constructed based on the user persona to refine the touch points for a flawless customer experience. For instance, in e-commerce sales, people buy their required products directly from business platforms. The B2C (Business to Consumer) selling involves direct sales of products or services from businesses to consumers without any middle-man or retailer. Businesses construct this journey map to resolve a problem affecting their user experience at any point of the journey. Demonstrate the stages of your customer journey by using our B2C Customer Journey Map PowerPoint Template.
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